Why do many people easily "make small money and lose big money" in a bull market?

Many people believe that a bull market is a great time for wealth to soar, but there is a counterintuitive viewpoint: the fundamental reason most investors lose money is not in a bear market, but in a bull market.

In a bear market, although there may be no profits in the short term, investors have a higher probability of making a profit in the long run. In contrast, a bull market may bring considerable returns in the short term, but in the long run, it can easily lead to losses for investors, especially at the end of a bull market.

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