"Bulls" are referred to as crypto traders who take advantage of the growing market to make a profit. Their goal is to buy an asset at a lower price in order to sell it at a higher price.

To achieve this, they open long positions (aimed at buying), meaning they are going long on the asset, which is why "bulls" are also called longists. As one might guess, the profit of such traders depends on how much the chosen asset will increase in value.

The challenge faced by these traders is not to miss out on profits in the pursuit of the highest price. Out of greed, they may miss the moment of reversal when the trend changes and the asset's value decreases below the purchase level.