On Elon Musk's X, over 115,000 users have deactivated their accounts, marking the largest mass exodus from a platform in history. Meanwhile, according to Similarweb, the traffic of X's smaller competitor Bluesky has begun to soar, with daily usage in the U.S. climbing by about 500%.

"For days, we've seen daily user growth of about 1 million," Bluesky CEO Jay Graber said in an interview with NPR on Monday. "It proves the pattern of the social media approach we believe is right: giving people the tools to control their experience, and they will have a better time."

Giving more control to users is what sets Bluesky apart from X (formerly Twitter) and other competing social media sites.

Bluesky does not have a 'main algorithm', but allows for a more personalized experience. By default, there are three main feeds: one showing accounts you follow, another showing content your friends follow, and a 'discover' feed displaying posts related to your interests.

Bluesky allows users to go beyond these three by developing their own custom algorithms, for example, targeting only content about cats or only posts about sports teams or music genres. Due to this customization, Graber said there are over 50,000 different Bluesky feeds available. $SOL $DOGE