2017: Pinduoduo's net profit was -530 million yuan, JD's net profit was -150 million yuan.
2018: Pinduoduo's net profit was -3.5 billion yuan, JD's net profit was -2.49 billion yuan.
2019: Pinduoduo's net profit was -4.3 billion yuan, JD's net profit was 12.18 billion yuan.
2020: Pinduoduo's net profit was -3 billion yuan, JD's net profit was 16.8 billion yuan.
2021: Pinduoduo's net profit was 13.8 billion yuan, JD's net profit was -3.56 billion yuan.
2022: Pinduoduo's net profit was 39.5 billion yuan, JD's net profit was 10.38 billion yuan.
2023: Pinduoduo's net profit was 60 billion yuan, JD's net profit was 24.167 billion yuan.
In the first half of 2024: Pinduoduo's net profit was 58.5 billion yuan, JD's net profit was 19.7 billion yuan.
Pinduoduo, founded in April 2015, is a third-party social e-commerce platform in China that focuses on group shopping. The number of users exceeded 100 million in 1 year, it was listed in 2 years, and its market value surpassed JD.com in 3 years. Now it has become the leader of the three giants of e-commerce. How did Pinduoduo turn the tide?
1. Social e-commerce model: To put it bluntly, users share with friends and help to cut a certain discount. This social shopping method has attracted a large number of customers!
2. Go down to third-tier cities and open up rural channels: 9 out of 10 aunts in small and medium-sized cities and rural areas use Pinduoduo. This has a lot to do with Pinduoduo's sinking market. Unlike JD.com and Alibaba, Pinduoduo regards this work as its top priority!
3. The market impact brought by low-priced goods: At the beginning of the listing, the banner of lower prices for the same products was played. There are always hot products on Pinduoduo, and low-priced goods make people love them!
With the rapid development of China's e-commerce era, Pinduoduo has also opened up multiple channels such as logistics, factories, and warehousing, and is expanding day by day. JD.com, which was once in its heyday, is just a younger brother in front of Pinduoduo!
I am optimistic about Pinduoduo. By the way, have you ever used Pinduoduo? #市场围绕90K