Trump's social media company Trump Media & Technology Group is negotiating to acquire the cryptocurrency trading platform Bakkt, with Trump promising to retain a 53% stake. Bakkt is a cryptocurrency investment technology service company launched by the Intercontinental Exchange, with mediocre performance and having once been on the brink of delisting. Trump has a special relationship with Bakkt, as the former CEO Kelly Loeffler was a co-chair of Trump's inauguration committee. The Trump family's entry into the cryptocurrency market is accelerating, with significant fluctuations in the stock price of their social media platform Truth Social. However, Truth Social's user base is relatively small.