Use blockchain and NFC technology to ensure product authenticity

Asahi Shuzo, the producer of the famous Japanese sake brand "Dassai", announced that it will introduce the traceability service "SHIMENAWA (Near Field Communication)" that combines blockchain and NFC (Near Field Communication) tags in its most premium product "Dassai Beyond the Beyond 2024".しめなわ)”. This service was jointly developed by SBI Traceability Company and Uni Tag, which successfully developed the world's first NFC tag suitable for titanium material and equipped with opening detection function, achieving integration from product authenticity certification to circulation management.

When traditional NFC tags come into contact with metal materials such as titanium, it will affect the frequency of the internal antenna, making it impossible to read. Therefore, for "Dassai Beyond the Beyond 2024", the team specially developed an NFC tag that can be read normally on titanium wine bottles and has an opening detection function. Authentication of product manufacturers is achieved by linking the unique ID recorded in the NFC tag with digital information on the blockchain. At the same time, consumers only need to use their smartphones to scan the NFC tag to confirm product information and manufacturing processes.

Five languages ​​supported with special content

The SHIMENAWA system supports five languages: Japanese, English, French, Simplified Chinese and Traditional Chinese. After scanning the NFC tag, consumers can not only view product details, but also gain exclusive access to special content after completing the Kaifeng registration. This not only improves product transparency, but also provides consumers with a unique interactive experience.

In addition, Asahi Shuzo plans to cooperate with the group's SBINFT company and use the "SBINFT Mits" service provided by it to launch a customer participation plan combined with NFT. Through the use of digital technology, we aim to create a new customer experience and enhance brand value and customer loyalty.

The world's first to enhance brand protection and market trust

The launch of "Dassai Beyond the Beyond 2024" represents Asahi Shuzo's unremitting pursuit of innovation and quality. In order to allow consumers to taste this top-quality sake in its most vivid state, the bottle material is made of freezing-resistant titanium, specially made by SUS Company; the bottle cap is made of Japan's highest level of lacquerware craftsmanship, manufactured by Marumata Lacquerware Store Make. By introducing the world's first unsealing detection NFC tag suitable for titanium metal, combined with blockchain technology, all-round protection of the brand is achieved.

The SHIMENAWA Service also has a number of features, including:

  • Authenticity certification function: Prove the authenticity and manufacturing source of the product by linking the unique ID of the NFC tag with the manufacturing information on the blockchain.

  • Unopening detection function: The unopened status of the product can be sensed and displayed on the map in an entertaining way to enhance consumers' interactive experience.

  • Authentic product management function: Link product shipping information with NFC tags to prevent illegal circulation and help brands make business decisions.

  • Fan marketing function: After completing the Kaifeng registration, consumers can obtain limited content or receive NFT to further enhance the connection between the brand and customers.

Integration of digital technologies creates new consumer experience

By combining blockchain and IoT technologies, Asahi Shuzo has successfully achieved a strong connection between physical assets and digital information. It not only improves the anti-counterfeiting capabilities of the product, but also brings a new digital interactive experience to consumers. In the future, Asahi Shuzo will continue to explore the application of digital technology in brand protection and marketing to bring more diverse and rich experiences to consumers.

The introduction of blockchain certification in "Dassai" this time is not only a major innovation in the sake industry, but also provides a successful example for the digital transformation of other traditional industries. With the continuous advancement of science and technology, traditional industries combined with emerging technologies will bring more surprises and possibilities to the market and consumers.

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