Telegram's click-based mini-game 'Hamster Kombat' boasted '300 million users' in August this year, but after a series of controversies including a token distribution scandal and disappointing airdrop earnings, the monthly active user count has now fallen to less than 41 million, losing as many as 259 million (86%) players in just three months.
As the 'hamster craze' fades, Hamster Kombat continues to lose users, and the native token HMSTR is also performing poorly. As of the time of writing, it was priced at $0.002392, a 76% drop from its peak of $0.009993 when it launched on September 26.
Earlier this year, the CEO of Telegram praised Hamster Kombat as 'the fastest-growing digital service in the world' and claimed that this game marks the beginning of a 'new era of mini-programs' that could bring blockchain technology into everyday life.
However, even though Hamster Kombat initially claimed to be based on a 'click-to-earn' model, the crude AI graphics and monotonous game content clearly failed to retain a large number of players.
In addition, the airdrop rewards of Hamster Kombat have left players greatly disappointed. Many users, 'after playing the game for several months', realized that their efforts 'could only yield a return of $5 to $15', leading a large number of players to voice their feelings of being tricked and demanding Hamster Kombat to redistribute the rewards.
Another wave of negative sentiment is that Hamster Kombat identified 2.3 million players as 'cheating users', completely banning these users from participating in token distribution and confiscating up to 6.8 billion HMSTR tokens.
Hamster Kombat has experienced rapid ups and downs in just a few months, from the initial peak of 300 million users to a mass exodus of disappointed players. Such a high opening and low closing trajectory undoubtedly leaves many feeling regretful, prompting reflections on the true value of this 'click-to-earn' model.
The story of Hamster Kombat may remind us that while chasing the trend of innovation, we should be more cautious about the risks and challenges behind the promises.
"259 million players disappointed and leaving! Hamster Kombat lost 86% of its users in three months" was first published on (Block Guest).