What happened?
Informed sources indicate that Meta is developing its own AI search engine and will integrate it with the Meta AI chatbot.
In addition to the search engine, Meta's investment in the AI field has also been integrated into its augmented reality products, allowing consumers to try products in a virtual environment and view product displays in 3D.
Meta has also signed a multi-year collaboration agreement with (Reuters), allowing the AI chatbot to directly use Reuters news content to respond to user inquiries.
Image source: Digital Age
Meta develops its own AI search engine
According to foreign media (The Information), informed anonymous sources revealed that the tech giant Meta is currently developing its own AI search engine to reduce dependence on existing search engines (such as Google and Bing).
This project has been underway for about 8 months, and the Meta engineering team is building a massive database to support the upcoming search engine, allowing Meta's AI chatbot to directly generate summary responses containing recent events and news, enhancing response efficiency.
Currently, Meta's AI chatbot is integrated into social platforms such as Instagram, Facebook, and WhatsApp, but it still relies on Google and Bing to find answers and provide real-time response functions.
If it launches its own search engine, it will give Meta more autonomy, not only reducing reliance on competitors but also potentially becoming the next pioneer in transforming AI search engines after tech giants like OpenAI and Apple.
Image source: Digital Age
Image source: Digital Age
With the semantic analysis capabilities of AI, search results can be more precise and aligned with user needs. AI search is no longer just keyword matching, but can understand the user's query intent and context to provide more accurate information. This AI-driven search technology is also the competitive challenge faced by Google search, especially as more tech giants like OpenAI and Apple enter the market; the future of search engines will increasingly rely on AI technology's predictive and response capabilities.
Meta is actively developing in the field of AI
Meta has ambitious plans for AI development. According to (PYMNTS) reports, in addition to the search engine, Meta's investment in AI has also been integrated into its augmented reality products, allowing consumers to try products in a virtual environment, receive real-time recommendations, and view product displays in 3D. (PYMNTS) analysis indicates that with the support of AI technology, Meta aims to create a more boundaryless and personalized shopping experience.
(PYMNTS) points out that retail analysts believe that Meta's combination of AI and augmented reality technology in the shopping experience could fundamentally change the way consumers shop.
Additionally, Meta has signed a multi-year collaboration agreement with the well-known news agency (Reuters). Starting from October 25, Meta's AI chatbot will be able to directly use Reuters news content to respond to user inquiries.
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This article is reprinted with permission from: (Digital Age)