Why is good design important for a crypto project?

Here are two of hundreds of reasons:

1️⃣ Design is responsible for the first impression, its task is to captivate. Yes, your project may have many advantages, but if the user leaves your site or social network page without even knowing about them - what good is it?

2️⃣ Trust - if you can see that the design is good, there is a style - it means that time was spent on it, it means there is a budget for a good designer. Users appreciate this and read it as a serious attitude to the project.

Often, the design, the video cover, the post banner are the first step of the funnel, sometimes - the first stage of the AIDA formula. Even a small percentage in addition to the conversion at this stage of the funnel gives amazing results in the future.

It's good when there is a permanent designer on the team.