Odaily Planet Daily News According to official news, 1inch announced a long-term cooperation agreement with Bruce Lee Family Company, aiming to promote the adoption of DeFi and Web3. Through this cooperation, both parties are launching an advertising campaign with the slogan 'Take crypto seriousLee'. The campaign aims to change people's perception of cryptocurrency, so that it is no longer viewed as unserious or purely speculative, and to convey to the public that it represents the future financial system.