Golden Finance reports that Notcoin founder Sasha Plotinov stated that various companies and projects are attempting to replicate Notcoin's successful model, including Binance. Plotvinov estimates that the customer acquisition cost for a company (like a trading platform) ranges from $10 to $15. However, through Telegram mini-games, this cost can be significantly reduced to below $1. This is not only attractive to companies but also makes the competitive environment more equitable to some extent. Plotvinov mentioned that the point-earning game model is unsustainable, as players are motivated to play the game to earn money rather than for the enjoyment of gaming. With this in mind, Notcoin has been trying to diversify, including the launch of a new Telegram game called 'Lost Dogs' in August.