Tesla and its CEO Elon Musk have been sued by the producers of the 2017 film Blade Runner 2049. The lawsuit claims that Musk and Tesla used artificial intelligence to create a fake image from the movie during the My, Robot event, where Tesla promoted its robotaxis.

Tesla, Musk, and Warner Bros. Discovery are accused of infringing on the copyright of Blade Runner 2049 during the event. The lawsuit states that they initially requested permission to use a static image from the film, but the request was denied.

Denied Permission and Use of AI Image

Tesla sought to use the image from the film to highlight its fully autonomous vehicle, the Cybercab, at an event on October 10 at Warner Bros. Studios in Burbank. However, the film's producers, Alcon Entertainment, rejected the request, as they wanted to distance the film from Musk’s “extreme political and social views.”

In the lawsuit, Alcon claims that Tesla, Musk, and Warner Bros. went ahead and created an AI-generated image that mimicked a scene from the film and used it at the event despite being denied permission.

This case is another example of legal disputes involving the use of artificial intelligence to create images that infringe on copyrights. Alcon stated that the image of a man in a coat gazing at a ruined city, from a scene in the movie, was displayed during Musk’s presentation for 11 seconds.

During this time, Musk awkwardly attempted to explain why the image was being shown while introducing Tesla’s new product, which Alcon claims had no “credible reason” for being displayed.

A still from Musk’s presentation (bottom) that allegedly copied Blade Runner 2049 (top). Source: Warner Bros/Tesla

Impact on Brands and Economic Loss

Alcon also argued that the use of this image amounted to “massive economic theft,” estimating that the value of associating the brand with Tesla could be at least in the six-figure range. Additionally, they claimed that this incident could harm future partnerships with automotive brands for the upcoming Blade Runner TV series.

Alcon emphasized that associating the film with Musk, known for his controversial views and behavior, is undesirable. Musk is a vocal supporter of Republican candidate Donald Trump and has been accused of allowing misinformation to spread on his platform X (formerly Twitter).

Speculation About a Deal Between Tesla and Warner Bros.

Alcon speculated that there might be a secret agreement between Tesla and Warner Bros. Discovery requiring Tesla to associate its Cybercab with Warner Bros. films. During the Tesla event, Musk announced that the Cybercab would be available by 2027 for less than $30,000. However, Tesla has yet to produce a fully autonomous vehicle capable of operating without human intervention.

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