This weekend, we talked about the trend of renaming coins or tokens on the Binance exchange. After #Front changed its brand, the price dropped sharply, leading to $SLF currently still languishing at the bottom of its historical price. However, the story of $LUMIA is completely opposite. It was originally named #ORN and after rebranding and listing back on the Binance exchange, the price of Lumia increased by more than 50%. Previously, we also saw #MaticOpportunity when it changed to $POL , it has been slow so far and the price has been flat for nearly a month since it was renamed. According to recent news we know that soon #Fantom #FTM and even KLAY plans to rename their cryptocurrency. It seems that after a long period of recording low trading volume, rebranding has become a reluctant solution for some development teams in the cryptocurrency market