What is Cros (CROS)?
Cros (CROS) is a decentralized platform that seeks to revolutionize the gaming industry by connecting game developers with advertisers in a fully automated process. Think of it as the “Shopify” for the gaming world, where brands can easily reach gamers and advertise their products in a transparent, scalable, and decentralized manner. Cros offers a cutting-edge technology infrastructure that powers in-game advertising and commerce across multiple gaming platforms.
In simple terms, Cros provides game developers and brands with the tools they need to integrate advertisements into their games. Whether it's virtual billboards in a racing game, branded clothing on characters, or interactive product placements, Cros makes it easy to embed these advertisements into virtual worlds. Using smart contracts and blockchain technology, Cros aims to create a new standard for in-game advertising that is decentralized, transparent, and open to al
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Who Created Cros (CROS)?
Cros was founded by Hussein A., a serial entrepreneur, with the vision of revolutionizing in-game advertising and commerce. He brought together a talented leadership team with deep expertise across leading tech and software companies. The Cros leadership team includes top engineering minds from leading tech giants like Google, Microsoft, and Cisco.
What VCs Back Cros (CROS)?
The platform has received financial backing from CLS Global. However, the most significant advantage Cros has is its partnerships with top-tier companies across various industries. Some of the big names that Cros has partnered with include PlayStation, Microsoft, ROBLOX, McDonald's, Sephora, Adidas, Bitget, Solana, Polygon, Amazon, GAP, and many more.
How Cros (CROS) Works
Cros is a decentralized advertising platform designed to integrate with gaming platforms and virtual worlds. Built on an open protocol and blockchain technology, it ensures that all transactions are transparent and tamper-proof. Here's a brief look at how Cros works and its key components:
1. Campaigns and Analytics
The Cros Ads Manager enables advertisers and game developers to manage ad campaigns across various platforms. Advertisers can set up campaigns, while developers can embed ads into their games. The platform also offers an analytics suite, allowing advertisers to track performance in real-time. Cros even includes an NFT marketplace where ad assets can be traded, adding flexibility to marketing strategies.
2. Payment Flexibility
Cros supports multiple payment methods, including traditional fiat currencies and cryptocurrencies. This integration of both traditional and decentralized finance allows a wide range of users, from traditional companies to blockchain-native brands, to access and benefit from the platform.
3. Protocols and SDKs
Cros offers APIs, SDKs, and tools that make it easy for advertisers and developers to integrate with the platform. These tools enable programmatic ad auctions and seamless integration of ads into games. Advertisers can also create and trade NFTs, which serve as ad containers, capturing important user interaction data.
4. NFTs and Merchandise
A unique feature of Cros is its focus on NFTs and virtual merchandise. Developers can create and embed Ad Asset NFTs into games, offering new revenue streams while allowing brands to promote their products in novel ways. Cros also plans to offer a marketplace for brands to sell virtual goods, blending NFTs with real-world merchandise.
5. Web2 and Web3 Integration
Cros bridges the gap between traditional Web2 advertisers and the decentralized Web3 world. It connects with Web2 ad platforms, making it easy for traditional companies to enter the decentralized space without overhauling their infrastructure. Its chain-agnostic nature means it works with a variety of blockchain networks, offering flexibility across ecosystems.
6. Cros Layer 2 Protocol
Cros uses its own Layer 2 protocol (named Cros Chain) to ensure all transactions, including ad impressions and payments, are validated on-chain. This decentralized approach disrupts traditional centralized advertising models, providing transparency and accountability by recording all data on the blockchain.
7. AI-Driven Features
Cros incorporates AI to enhance campaign management. It uses machine learning to analyze audience data, optimize ad performance, and suggest improvements in real-time. Additionally, its Generative AI tools help developers create game assets and immersive experiences with branded content more efficiently.
