Leading cryptocurrency exchange Binance has rebranded its well-known news platform Binance Feed into a social platform called Binance Square.
Launched in October 2022, the Binance Feed platform was originally intended to be a competitor to Twitter, providing users with a clearer understanding of the cryptocurrency market, including enhanced educational features that make it easier to learn and understand cryptocurrency assets.
Changpeng Zhao (CZ), CEO of Binance, sees Binance Square not just as a platform, but as an ideal platform focused on community and knowledge sharing in the dynamic world of Web3. And the numbers don't lie. With over 10 million monthly active users and a variety of trending topics tagged with over 30,000 hashtags, Binance Square's presence is undeniable.
“I have always believed that blockchain technology can help improve social platforms as we know them today. Binance Square is an early but promising example of this. This is just the beginning of what blockchain-based social platforms can bring to people and creators, and more can be done to find solutions to problems such as spam, fraud and authentication. Our goal at Binance is to continue to innovate and find meaningful ways to realize better use cases for blockchain and cryptocurrency,” CZ added.
The social platform will continue to host trending topics from the cryptocurrency and Web3 ecosystems, as well as use user-generated content. With over 170 media partners, 11,500 KOLs, and 90 projects on the platform as of September 30, Binance appears to be strategically positioning itself to build a robust social platform that is future-proofed.
Today, a large segment of the Binance user community not only consumes information, but also creates it. They have the tools at their fingertips to initiate, shape and drive the powerful conversations that permeate the platform.
“Binance Square has always been committed to building a community-focused social platform, and today's announcement is a step in the right direction. We've created an accessible and inclusive platform for knowledge sharing in Web3 and the crypto space and are excited to have more people join us. Many people, including myself, are already on the platform to take part in some of the most important discussions on Web3."
However, change does not end with simple dialogue. Binance Square is also exploring innovative financial tools tailored to its community. The creators of the platform now have the luxury of a unique tipping system - a gesture of gratitude from the audience.