According to ChainCatcher, Premier League clubs have reached sponsorship agreements totaling nearly £130 million with crypto companies in 2024, marking a recovery in the crypto market and a surge in sports partnerships.

SportQuake data shows that crypto companies have invested nearly £130 million ($170 million) in Premier League sponsorships this season, a year-on-year increase of 30%. This number is likely to increase further as more deals are expected in the 2024/25 season.