A Premier League club has struck a nearly £130 million sponsorship deal with a crypto company through 2024, marking a resurgent crypto market and a surge in sports partnerships.

SportQuake data shows that crypto companies have invested nearly £130 million ($170 million) in Premier League sponsorship this season, a 30% year-on-year increase. With more deals expected in the 2024/25 season, this figure is likely to increase further. (Cryptonews) #BNB