Unstoppable Domains has announced new domains inspired by the popular memecoin on Base, as a result of its collaboration with Basenji (BENJI). The new domain is the first on Coinbase’s Layer-2 of Ethereum.
Unstoppable Domains collaborates with the memecoin on Base and launches .Benji
Unstoppable Domains has revealed the new domain for Basenji (BENJI), the popular memecoin of Coinbase’s Base network. It is a top-level domain (TLD) and has been named “.Benji”.
Who let the .Benji out?! 
We’re excited to partner with @Basenjiofficial to introduce .Benji domains, simplifying crypto transactions for @base users! 
pic.twitter.com/ObUYyPBtYP
— Unstoppable.BENJI (@unstoppableweb) September 26, 2024
“Who let the .Benji out?! We are excited to collaborate with @Basenjiofficial to introduce .Benji domains, simplifying cryptocurrency transactions for @base”
As part of the Unstoppable Domains ecosystem, .benji domain owners will be able to enjoy native support in over 865 applications, wallets, and integrated games, creating a complete digital identity to build and manage their online reputation through UD.me profiles.
Not only that, the .benji addresses will guarantee users access to an exclusive group chat to offer engagement and networking opportunities to the community. These domains also serve as unique usernames that allow holders to show their support for the Base memecoin community on various social media platforms.
It is worth noting the possibility of using .benji domains on multiple chains, including Base, Solana, Bitcoin, and other EVM and non-EVM networks. The use will serve to create an onchain identity for members of the Benji community and allow them to replace the complex alphanumeric wallet addresses with human-readable names for cryptocurrency transactions without friction.
Unstoppable Domains and the memecoin Basenji (BENJI) on Base
Basenji (BENJI) is a memecoin developed on the Base network, the layer-2 of Ethereum created by Coinbase.
Launched in March 2024, Basenji quickly became one of the largest memecoins by market capitalization on the Base network, fueled by its canine-themed mascot and the thriving memecoin economy.
The BENJI token has as its theme the Basenji breed, the oldest dog breed in history, and aims to follow in the footsteps of dog-themed memecoins like Dogecoin and Shiba Inu.
At its peak moment, BENJI grew to reach a market cap of 100 million dollars, while Base exploded to a total locked value of 1.5 billion dollars and 800k DAU with access to Coinbase’s 110 million users.
Now, the partnership between Basenji and Unstoppable Domains adds an additional layer of utility, allowing the Base network to differentiate itself with user-owned blockchain domains.
On this subject, Sandy Carter, Chief Operating Officer of Unstoppable Domains, stated:
“Who let the .Benji out? We are thrilled to pave the way with the first top-level memecoin domain on Base. This launch stems from our vision to engage more users at the intersection of meme culture and the practical utility of blockchain. These initiatives are crucial for the entry of new users into the cryptocurrency space, and now we are providing their communities with user-owned digital identities to enhance their onchain experience.”
BENJI di Base as a challenge to memecoin on Solana
Rumors are circulating that Base’s memecoin, Basenji (BENJI) wants to be a challenge to Solana, intensifying an already existing competition between the blockchains.
In reality, at the time of writing, BENJI is still very far from the memecoins on Solana.
For example, the total market cap of BENJI is just above 30 million dollars. Nothing to do with the 2.3 billion dollars market cap of dogwifhat (WIF) or the 1.5 billion dollars of Bonk (BONK).
It is certain that the present news of the new .Benji domain seems to have been appreciated by investors. In fact, in the last 24 hours, the price of BENJI is in pump by +22%, surpassing $0.033. Looking at the situation compared to seven days ago, however, the current price of BENJI is in pump by +44%.