According to the 2024 Global Family Office Survey Report released by Citibank on September 24, the number of family offices that are optimistic about cryptocurrencies has doubled from 8% last year to 17% this year, and direct investment is still their favorite investment method. The report pointed out that family offices' interest in digital assets is still growing from a low base. Whether it is a large family office with an asset management scale of more than US$500 million or a small family office with less than US$500 million, the level of interest in digital assets is similar, and direct cryptocurrency investment and cryptocurrency-related investment funds are their priority directions. Compared with small family offices, large family offices show greater interest in tokenized real-world assets (RWA), with 11% of large family offices holding cryptocurrency exposure, while the proportion of small family offices is only 3%. On the other hand, small family offices have a greater demand for derivatives, with 8% holding exposure to these products, while the proportion of large family offices is 3%. The Asia-Pacific region is in the lead in the adoption of digital assets, with 37% of family offices investing or interested in investing in digital assets. One in 20 family offices in the region reported that digital assets accounted for more than 10% of investable assets. Meanwhile, Latin American family offices showed the lowest interest, with 83% not prioritizing allocations to digital assets.