#ElSalvador’s Bitcoin Rebranding Journey

Times reporter Vera Bergengruen revealed that advisors to Salvadoran President Nayib Bukele called the country’s adoption of Bitcoin a “great rebranding” and a “radical PR move” aimed at changing the international community’s perception of El Salvador.

Bukele’s past as a leader of his family’s PR firm has had a profound impact on his policies today. Everything he does, from Bitcoin legalization to a volcano-powered “Bitcoin City,” is about building an image.

What do you think of El Salvador’s Bitcoin journey? Leave a comment! 💬