If you want to sell high-end mooncakes, make them a hit, create your own IP, and make millions, you need some means.
If you want to sell mooncakes well, you have to play with the concept, after all, ordinary mooncakes are already everywhere. If you play with the concept well, even if you make a vertical market segment, it will sell well.
For example,
If you want to sell mooncakes to female consumers, you can launch bird's nest mooncakes that have beauty and health effects, highlighting their noble and luxurious characteristics.
For the elderly, sugar-free mooncakes can meet their needs for health and longevity.
If you want to sell mooncakes to children, then you should promote cartoon mooncakes. They are cute, delicious and beautiful.
With a good concept, it is not difficult to create a small hit product targeting a specific group of people. But the real challenge lies in channel promotion! Without an effective channel, even the best product will not become popular. Therefore, it is crucial to start building sales channels at least four months in advance. Forget about it this year, but if you have an idea, you can prepare for it next year.
You can attract attention by creating an account dedicated to reviewing mooncakes, and focus on creating some unique and curious dark cuisine mooncake content, which will easily attract fans. Bamboo charcoal mooncakes, hot and sour mooncakes, instant noodle mooncakes, leek mooncakes, pickled mustard and fresh meat mooncakes, preserved vegetable and pork mooncakes, chrysanthemum and Pu'er mooncakes, all of which can be found online. As the Mid-Autumn Festival approaches, if the quality of your content is high enough, it is not difficult to attract a large number of fans. These dark cuisine mooncakes are just for attracting attention, and it is impossible to sell them.
When the mooncakes go on sale, you can start promoting your bird's nest mooncakes, sugar-free mooncakes, cartoon mooncakes, etc. The pre-sale model is a good choice. For example, you can start pre-selling pick-up cards two weeks in advance, which can deposit funds and reduce risks. If you are not sure how to operate, you can refer to Zhang Shengtan's approach on Douyin. Once you have accumulated enough fans, you have basically laid the foundation for a small brand.
Next, you can go to 1688 to find a foundry to produce your special mooncakes. Because of the pre-sale model, the financial pressure will not be too great. In addition to self-built channels, you can also use multiple channels for simultaneous promotion, such as Xiaohongshu, Douyin, e-commerce platforms and WeChat merchants, etc. It is enough to cooperate with small Internet celebrities, and you don’t have to worry about whether big Internet celebrities are willing to cooperate. Through these strategies, it is feasible to create a small hit product and make millions from it.
As for wanting to earn tens of millions or even more, it is almost impossible for ordinary people, because it requires deep accumulation and resources. But this thinking process itself is also valuable when applied to other fields.
Taking durian snow skin mooncake as an example, we can extract unique selling points, such as the controversial nature of durian and the high-end image of snow skin mooncake. Through product innovation and brand upgrading, we emphasize the thinness and elasticity of hand-beaten snow skin, as well as its bursting characteristics. Back in the early 2000s, snow skin cost hundreds of yuan per box, a typical luxury item. At that time, the housing prices in Guangzhou were only a few thousand yuan. The most popular snow skin durian mooncake in the past few years was sold by Hong Kong Maxim's, but the price was still expensive, nearly 300 yuan.
Optimizing the supply chain and production model is also an important step to enhance the brand. From the start, it is positioned as an Internet celebrity product. Instead of going through traditional channels, it is formed through cross-border brands and cooperation with top Internet celebrities to create a hit product. If the brand has accumulated millions of fans, then making big money will be a natural thing. Brands like Durian Mango Yike have a profit far exceeding tens of millions, reaching the billion level.
It is possible to make a fortune during the Mid-Autumn Festival, but it takes time and accumulation. The seemingly two-month sales are the result of long-term preparation. Don't expect to get something for nothing. Marketing strategies can be creative, but they can't just rely on opportunism. You may not be able to make tens of millions right away, but you can start small, such as making 100,000 first. With 100,000, consider the goal of 1 million, and then 10 million. Don't aim too high, and don't aim too high!
For those who don't want to invest too much but want to make tens of millions quickly, perhaps buying lottery tickets is the easiest way, which can be achieved with just 2 yuan. If you believe in luck, why not give it a try!
