How blockchain can reshape the creator ecosystem

When the cultural and creative industry meets Web3, how can NFT and blockchain play? With the community as the core, blockchain can not only monetize creations, but also create more interactions with the audience, further find exclusive fans, and change the entire creator ecosystem.

The September 2024 "Let's Get Together" event will invite Angus Channce, head of marketing at Song Protocol, TK Chen, founder and CEO of FANSI, and Su Qiaochun, CEO of akaSwap, to give a talk titled "New Web3 Applications for Music and Art" , to discuss how blockchain can reshape the relationship between creators and fans.

Establishing a new copyright framework

Angus Chance, head of marketing at Song Protocol, is also a musician. He mentioned that the music industry is currently facing unprecedented challenges. Especially in the context of the rapid development of AI and blockchain technology, the management of music IP has become more complex and urgent.

"In the creative industry, especially in the music field, a new IP infrastructure is needed to support future development." Angus said.

Song Protocol’s vision is to create a blockchain infrastructure with IP and royalty management as the core. Starting from music, it will cover scripts, movies, artworks and other creative forms in the future, and register the copyright of the works on the blockchain. , and also supports copyright registration and tracking of AI creations. In addition to making it easier for creators to manage their works, it also allows everyone to legally create secondary creations and realize automatic profit sharing through smart contracts.

Angus said that by 2030, copyright-related revenue in the music industry alone may reach US$90 billion, which also means that the music industry is gradually developing into a market worthy of long-term investment, and Song Protocol hopes to protect it through technological innovation The value of music IP.

Angus Chance, Head of Marketing at Song Protocol

Web3 ticket system creates long-term interaction between "performers and fans"

TK Chen, founder and CEO of music collection platform FANSI, launched the blockchain ticketing platform FANSI GO this year. He said that the Web3 ticket system can change the way performers interact with fans and create a new fan economic model.

Through blockchain technology, organizers can track fans’ ticket purchase records and participation levels, and provide personalized feedback based on different fan contributions. For example, contributions can be converted into exclusive identity tags, and even VIP tickets and priority ticket purchase opportunities can be provided. With the past ticket sales methods on centralized platforms, fans' ticket purchase records could only be stored in different ticket sales systems, making it impossible to prove their loyalty to a certain singer or actor.

TK pointed out that this method also allows for deeper interaction between musicians and fans, and also provides creators with a more stable source of income. He emphasized, "The spirit of Web3 is to allow every fan's support to be seen and recognized, which was not possible with the traditional ticket system in the past." At present, FANSI GO has also begun to use this system. Carry out various cross-field cooperation, such as co-designing exclusive tickets with musicians and brands to promote the development of the fan economy.

FANSI founder and CEO TK Chen

Unique digital experience allows users to enter Web3 painlessly

akaSwap is a well-known Tezos blockchain art collection platform in Taiwan. CEO Su Qiaochun shared that in addition to art collection, akaSwap has developed a variety of innovative trading and profit sharing mechanisms, which allows creators to more easily upload their works to the chain and earn rewards. Return.

The platform allows artists to automatically set profit sharing ratios, allowing the original creator to continue to make profits every time a work is resold on the secondary market. Su Qiaochun pointed out that such a design allows the value of artworks to not be limited to "one-time" transactions, but can continue to bring benefits to the creators over time.

In addition, akaSwap also actively promotes interaction between creation and audience. akaSwap has recently cooperated with a number of art fairs, exhibitions and concerts, combining generative art, AI technology and blockchain to allow audiences to participate in creation. For example, in an art exhibition, by uploading photos, the artist's AI model generates a unique work of art, and mints it into NFT as a souvenir and proof of participation. Visitors with these certificates will be able to receive invitations to new exhibitions, exclusive discounts, etc. launched by the exhibition in the future.

akaSwap is also committed to developing gamification marketing tools to provide more ways for brands and creators to interact. From simplifying wallet creation, scanning QR Code to receive NFT, to metaverse display and other functions, users can enter the Web3 world painlessly while enjoying a richer and more interesting digital experience.

Su Qiaochun, CEO of akaSwap

More coverage
Let musicians get the profits they deserve, Song Protocol uses blockchain to launch the "music licensing" revolution
Is the "artistic NFT" that I haven't heard of for a long time still okay now? Senior collector: New works are constantly released and creative energy remains abundant