Apple released a new generation of iPhone 16 series mobile phones on 9/10, and Chinese mobile phone manufacturer Huawei followed closely and released the world's first tri-fold screen mobile phone, Mate XT, which claims to be able to put a tablet in your pocket. Both mobile phones will be officially launched on September 20, which means there is a strong sense of competition.
The Most Expensive “King of Machines” Mate XT
Huawei Mate XT is billed as the world's first tri-folding screen phone. When fully unfolded, the screen size is comparable to that of a tablet. According to the BBC report, Huawei announced a price of 19,999-23,999 yuan (approximately NT$90,400~108,500), which is known as the most expensive "machine king" in history. In addition, Huawei has also invited superstars such as Andy Lau to serve as spokespersons.
Huawei Mall started accepting reservations on 9/7, and the number of reservations as of the press conference was about 3.4 million. However, Huawei’s reservation does not require payment of a deposit and is regarded as a formal operation. It will officially go on sale on September 20. Some netizens commented that even if only one-third of them buy, the total sales will be as high as 20 billion yuan.
iPhone 16 with no price increase for more volume
iPhone 16 is the first Apple mobile phone designed around AI functions. The chip performance has been greatly improved, but the price is the same as iPhone 15. The basic model starts from NT$29,900. It has been evaluated by netizens as "increasing quantity does not increase the price." iPhone 16 is equipped with the second-generation 3nm process chip A18, produced by TSMC. Apple claims that its CPU performance has improved by 30% and GPU performance by 40% compared with the previous generation, and it boasts that this chip is "unrivaled in speed."
iPhone 16 has a new “photograph button” equipped with a periscope telephoto lens and a 48-megapixel main lens, which is said to be like carrying a professional camera with you. The screen sizes of iPhone 16 Pro and iPhone 16 Pro Max will be upgraded from 6.1 and 6.3 inches to 6.3 and 6.9 inches respectively.
Apple Intelligence was only launched in October, and US media said it was "not ready yet"
The biggest feature of Apple’s iPhone 16 this time is that it can be equipped with Apple’s AI function in the future. However, according to "Washington Post" reporter Geoffrey Fowler, after participating in the actual test results of the preview version, he bluntly said that Apple is not ready for Apple Intelligence. "It sometimes helps. , but it also often makes me laugh.”
The Apple Intelligence software feature will actually not be launched until October, and the Chinese version will not be available until 2025.
Apple's sales in China encounter challenges
Apple suffered a setback in the Chinese market this year. Apple’s latest financial report shows that among the five major regions, Apple product sales in the Americas, Europe, Japan, and other Asia-Pacific regions have achieved varying degrees of year-on-year growth. Only Greater China has experienced a decline. This is Apple’s fourth consecutive year of sales in Greater China. Quarter-over-year decline, sales in this region in the third fiscal quarter of this year decreased by 6.5% compared with the same period last year.
According to the latest research report released by market research agency Counterpoint, the top four smartphone market shares in China in the second quarter of this year are vivo, OPPO, Huawei, and Honor. Apple’s market share has dropped to 15%, ranking fifth. Huawei is the fastest growing brand, with its market share rising rapidly from 11% in the same period last year to 15%.
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