According to Odaily Planet Daily, since October, the US think tank National Center for Public Policy Research (NCPPR) has submitted shareholder proposals asking Microsoft and Amazon to consider investing in Bitcoin, believing that this will protect these companies and their investors from inflation. The organization said that more Bitcoin proposals are in the works, and also believes that promoting Bitcoin adoption is in line with its "pro-freedom" agenda because cryptocurrencies are largely beyond government control. Microsoft shareholders have voted to reject the Bitcoin investment proposal, and it remains unknown whether Amazon will adopt this strategy.

Earlier on December 13, the NCPPR proposed that Amazon add Bitcoin to its financial reserves, believing that it could be used as a hedge against currency depreciation, but whether Amazon will adopt innovative strategies remains to be seen.