I have been playing casual blockchain games on Telegram recently. The popular ones are no longer mindless hamster games that require just clicking. They all require you to use your brain to play, and they are all Play To Airdrop.
Figure 1 and Figure 2 are the blockchain game Catizen, a game about raising kittens to level up. Early players can pledge cats in the game into the cat pool, or pledge fish into the fish pool (the pledge has ended), and they can get wcati. The higher the level of the pledged kittens, or the more fish pledged, the more wcati will be produced. Later, wcati can be exchanged for game tokens. I saw that the CVatizen player community predicted that the token might be 0.5u each, and some said 0.01u each... These are all speculations. Whether it is valuable or not will not be known until the coin is listed.
I started playing Catizen in April, but I gave it up after playing it a few times. Binance has invested in Caitizen. The project originally announced that it would airdrop tokens in June, but it has not been airdropped until August. The white paper mentioned that 43% of the 1 billion tokens will be distributed to the community and airdropped, but it did not mention the proportion of the first airdrop.
Figure 3 is the blockchain game Egg Drop developed by the Korean company Gomble Games. It is a game of rolling dice to get high scores. When the player rolls the dice, a bunch of eggs will fall. The more connected eggs, the higher the score. When the score is not ideal, the player can also use props and roll the dice again. Players can pledge the points of birds and worms of various levels drawn in the game to get token airdrops. Today I have reached level 360. Some people in my blockchain game player group have reached more than level 800. I really admire them! Gomble Games Binance has also invested.
Figure 4 is Luckyaxie, a match-3 game authorized by Axie Infinity, a veteran blockchain game. It has a total of 200 levels. I have reached level 43 today. The higher the player's level, the more token airdrops they will get. I haven't found out the total ratio of token airdrops yet.
Of these three games, I think Egg Drop has the highest quality (unfortunately the airdrop only accounts for 1%, and many players have given up because it is too little); Axie match-3 game is as addictive as other Web2 match-3 games, and you can’t stop once you get started. The game graphics still have room for improvement. The IP value of this project is relatively high, and it should be able to operate a wave of traffic in the future; Caitizen’s gameplay is really not my cup of tea, but Binance has invested in it, so the listing situation is worth paying attention to.
I am actually a bit tired of playing heavy blockchain games such as Seraph, Shrapnel, Matr1x, SND, and Blocklords. The games are too liver-intensive or the control and competition requirements are too high, so I just plan to buy assets and then hire a power leveler to play (I am really not very good at playing games, but I love to play).
The only blockchain games that I can really participate in are casual blockchain games, which allow me to play blockchain games and earn gold by holding assets and calculating accounts rather than manipulating competitions, while I am sitting on the subway, lying on the sofa with an electric fan, or hanging out on the PC after work. Before casual blockchain games on Telegram became popular, I had been playing small games on the Arc8 casual blockchain game platform invested by Animoca, but the number of users on the Arc8 platform is definitely not as large as that on the Telegram platform.
After playing many heavy-duty blockchain games, I deeply feel that the operation teams of various blockchain game projects, in collaboration with KOLs and various communities, use manual means to operate and increase the number of blockchain game users. This is the only way to go. The entry threshold of blockchain games is still too high. Introducing new players through the Web2 buying model has a very small funnel and very low retention.
However, this artificial user growth method is definitely not a long-term solution. The UA (user acquisition) of blockchain games must also follow the platformization, toolization, dataization, and automation path of Web3.
With 900 million users and the extremely convenient wallet account opening and user login process in the Ton public chain ecosystem, Telegram has opened the door for chain games to achieve automated and digitized user growth in Web3.
I look forward to seeing more interesting blockchain game projects on Telegram.
