🌐#Web3#Blockchain #Crypto
🔹 Gabriele Giancola, CEO of Qiibee, believes that many brands fail in Web3 because of lack of time & resources.
🔹 Research from Polygon Labs, Google Cloud & Accenture: Web3 can enhance customer loyalty programs.
🔹 For example, Trip.com discontinued the NFT Trekki project, causing reaction from the community.
🔹 Giancola: Brands just "dip" into Web3 without investing enough.
🔹 BTC increased, Giancola company received many calls for cooperation; BTC decreased, project was stopped.
🔹 Need to educate brands about blockchain value, not just BTC.
🔹 Web3 benefits: cost efficiency & capturing market purchasing power.
👉 What do you think about the future of Web3? Comment! 💬