🌐#Web3#Blockchain #Crypto

🔹 Gabriele Giancola, CEO of Qiibee, believes that many brands fail in Web3 because of lack of time & resources.

🔹 Research from Polygon Labs, Google Cloud & Accenture: Web3 can enhance customer loyalty programs.

🔹 For example, Trip.com discontinued the NFT Trekki project, causing reaction from the community.

🔹 Giancola: Brands just "dip" into Web3 without investing enough.

🔹 BTC increased, Giancola company received many calls for cooperation; BTC decreased, project was stopped.

🔹 Need to educate brands about blockchain value, not just BTC.

🔹 Web3 benefits: cost efficiency & capturing market purchasing power.

👉 What do you think about the future of Web3? Comment! 💬