Wu said that 1kx partner Peter talked about the reasons for leading the seed round of NFT project Pudgy Penguins in May 2023, including that the team has rich experience in selling products online, building brands on social media, and operating in an Internet-native way. The team once sold a big game; the team is young and is one of the youngest teams in the top 30 PFP projects; and he believes that toys and cute penguins will become the ultimate Trojan horse for cryptocurrency adoption.