Understand needs and objectives: Are you looking for long-term growth, regular income or capital preservation?

Assess the risk profile: Determine the level of risk the prospect is willing to take

Diversification: Diversify Stocks, Bonds, Mutual Funds, Cryptos or others

Investment term: Is it a short, medium or long term investment?

Review and adjustment: The investment model should be reviewed periodically to ensure it remains relevant

Continuing education: The advisor must educate the prospect about the investments and associated risks