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On the 14th of this month, the Telegram gaming project Notcoin announced that it would launch a $7 million airdrop, of which $5 million
$100 million will be distributed to stakers and tier holders, and the remaining $2 million will be distributed to participating users over the next three months.
Now that the mechanism has become a phenomenal application, Notcoin’s current focus is on providing activities, such as continuing to gain user attention by interacting with other newer Telegram games.

As a "model" of the Ton ecological project, Notcoin quickly attracted imitations from game studios of all sizes after it became popular. "Notcoin like" games also occupy half of the Ton ecological games, and imitators are still in an endless stream. For example, at the end of June, the well-known blockchain game platform Gala Games launched two Telegram click games "Treasure Tapper" and "Flower Frenzy"; the Web3 version of LinkedIn Bondex, which raised tens of millions of dollars in funds, also launched the point-to-earn game Bunny Blitz and launched a $1 million reward event.

In the "imitation show" of Notcoin, several games such as Hamster Kombat have become star projects with tens of millions or even hundreds of millions of users. When the airdrop will occur has become the most concerning issue for "tens of millions of users" and is also a "difficult" problem that these project owners need to face.

Hamster Kombat: Traffic leader, expected to conduct first airdrop this month

Telegram
CEO Patel Du Rove called Hamster Kombat the latest Internet phenomenon, which has grown to 2.39 billion in just three months.
The rapid growth of users also enabled the team to apply for the Guinness World Record for becoming the first YouTube channel to have more than 10 million subscribers in one week.

In terms of user scale and popularity, Hamster
Kombat is the first of all subsequent games to adopt Tap-to-Earn
The project that is most likely to achieve "one wave stronger than the last wave" in the game with a mechanism, and its popularity has even attracted the attention and criticism of Iranian politicians and scholars. In the game, players play the role of a new cryptocurrency exchange.
CEO, the main task is to click on the image of a cartoon hamster to earn coins, and then use these coins to buy upgrades for the exchange. Each upgrade will increase the player's passive income, that is, get more coins.

Hamster
Kombat plans to issue its tokens on the TON blockchain, with the first airdrop expected to take place this month.
Previously, it was stated that the user airdrop distribution will depend on the hourly profit and some other activity parameters released by the team in the future, rather than the number of token balances.
When asked about the game’s chances of survival after the first airdrop, the founder of Hamster Kombat expressed optimism and said the game will continue, with a second season and a second airdrop to come in the next two years.

TapSwap: Token issuance has been postponed twice, and TGE may be held in the third quarter

TapSwap
It is a point-earning game that was once liked by Telegram founder Pavel Durov. He said in his personal Telegram channel that TapSwap
The team wisely relied on Telegram for distribution and used TON to issue its upcoming tokens, saying this would benefit all those on Telegram and TON.
As of early July 2024, the game has over 60 million players and 4 million YouTube followers.
Subscribers. TapSwap was launched at the end of 2023, initially released on the Solana network and later moved to the TON ecosystem.
In the game, players can earn TAPS coins by clicking on icons in the Telegram interface. The game also provides bonuses, tasks, referral systems, etc.

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Earlier this month, the TapSwap team announced that they would release TapSwap Pools on May 30.
The official Twitter account announced that since they found a large number of robots earning airdrop points, in order to maintain the fairness of token distribution, they are taking measures to stop and ban these robots, and the release will be postponed to July 1.
But when it was not launched, TapSwap sent a long tweet that day to explain that due to
Due to widespread attention, more detailed research on token economics and the correct launch strategy is needed, so the token launch date will be postponed again, this time without providing a specific new date, only mentioning that it will be launched in the third quarter.

Regarding the two delays of the project, the community's comments are polarized. Some people think that the project lacks planning and should not choose a time without making preparations; supporters believe that good things take time, a high-quality project takes a lot of time, and cryptocurrency should not be a plan to get rich quickly.
It also assured its users that the delay would ultimately "really benefit" them.

Pixelverse: Receives $7.5 million in funding, plans to build a cyberpunk gaming ecosystem

Pixelverse
It is a cyberpunk game ecosystem with the vision of eventually covering multiple blockchain games across multiple platforms, currently hosted by Telegram Games PixelTap
The PixelTap game itself draws on Notcoin and Hamster Kombat
The concept of "a click on the screen will allow you to gain wealth in the future" has over 5,000 users.
In the game, players can frantically click on various parts of the screen to attack the opponent's robot, launch special attacks and try to defend themselves. In addition, players can also bring upgradeable pets to compete with them in PVP and
PVE mode battle.

As the player base continues to grow, distance
Pixelverse is getting closer to launching its native token, PIXFI. The total supply of PIXFI is 5 billion, which will be used for Pixelverse
According to official documents, PIXFI was originally planned to be issued on the TON chain, but according to the recently updated token economics, PIXFIE is RC20
Tokens. The token TGE and airdrop time have not yet been determined. Pixelverse has completed a total of US$7.5 million in financing in the past two months, with investors including Delphi Ventures, Galaxy Interactive, Crit Ventures, etc.

It is worth mentioning that Pixelverse
Founder Kirill Volgin founded the popular Move-to-Earn platform Step.App. Step App
It has created a gamified metaverse for the fitness economy, built on Avalanche, where users can socialize, play and earn money through walking, jogging and running. The famous sprinter Bolt has also served as its brand spokesperson.

MemeFi: Built on Linea, 90% of tokens may be used for community airdrops

MemeFi
Club is a Tap-to-Earn game developed by the MemeFi project. Different from other similar games, MemeFi
The concept of the game is to let players defeat their opponents by clicking and get rewards. Other click-to-win games usually display a coin on the main screen, but in Memefi, players face off against Doge
Bosses inspired by memes like Pepe
Monster enemies. Each click by the player will reduce the enemy's health and gain tokens of equal value. Each time an enemy is defeated, a specific reward can be obtained.
There are also multiple ways to increase player rewards, including completing daily tasks, inviting friends to participate, and using boosters such as "turbo" to increase damage or "charge" to replenish energy, thereby improving game efficiency.

MemeFi has 8.6 million subscribers on Telegram, 2.3 million followers on X, and officially claims to have more than 20 million game users. Most click-to-earn games tend to be associated with the TON blockchain, but MemeFi chose to build on Ethereum’s layer 2 solution Linea. Its $MEMEFI
Linea token based on Layer Zero OFT format, with functions covering governance, rewards, revenue sharing, yield farming, and can be used as currency for in-game purchases, with a total supply of
10 billion tokens, 100% unlocked immediately at TGE, 90% of which is planned to be used by the community. The TGE time of this token has not yet been determined.

dotcoin: Delayed for half a month, DTC mining is not yet stable

Dotcoin
There are 5.5 million subscribers on Telegram and 1.4 million followers on X. Officials claim that there are more than 17 million game users.
The game interface is relatively simple. There is a yellow dot in the center. As the player quickly clicks, the dot will expand, and the reward for each click will increase accordingly, up to x4
In the "Boosts" section, players can spend their accumulated
Dotcoins to increase the number of attempts they have available per day, or buy a "Multitap" to increase the Dotcoins they earn per click.
Players can also view ads to increase the number of clicks they have available per day.

DTC
It is the main token of the Dotcoin ecosystem. According to the design of the project, it can be directly obtained through the DTC token mining in "Boosts". In simple terms, players use the collected
After Dotcoin purchases a DTC mining machine, its portfolio wallet will receive a certain amount of DTC tokens every day, depending on the level of the DTC mining machine. For example, level 1 will receive 2 per day.
DTC tokens. After listing, players will be able to buy and sell the tokens.

The project initially announced
The DTC mining function will be launched in the first week of July, but the function does not seem to be running stably yet. Dotcoin first claimed on July 8 that it was conducting DTC mining.
The final preparation and testing of the mining function, and on July 13, it was stated that the update was being finalized and there was a slight delay due to the setting of the security system. On July 15, Dotcoin
The DTC mining test was launched, but many users were unable to use it normally. The project owner said that the system was overloaded due to 8 million users initiating requests.
The channel claims that it is still working on enabling the DTC mining feature and the mining button will be available soon.

More than Web3: Point-to-earn game “Banana” is “selling like crazy” on Steam

As many small games on the Ton ecosystem are growing rapidly, a game called "Banana" has suddenly become popular on the Steam platform, which explicitly excludes Web3 games. According to SteamDB data,
Since mid-June, the number of concurrent online players of Banana has been at least 300,000 per day, and the highest number has been close to 920,000, second only to the evergreen CS2.
60.8MB, extremely simple to play, the popularity of this game can surpass many 3A games
The core reason for the game being a hit is that it is also a free game that can “make money”. In essence, Banana is a “Tap to Play” game that does not require Web3 integration.
earn" game.

Banana
The first sentence of the Steam store description is: "Banana is a clicker
Game" is the whole gameplay of the game. In the game, all the player can do is keep clicking on the banana in the middle of the screen. After clicking, the white number above the banana will increase. In addition, every 3 seconds,
Every hour, the game will drop a banana of normal rarity to the player's Steam account, and every 18 hours a banana of a higher rarity will be produced.

These bananas can be traded by players, and the trading of "cyber bananas" of different rarities is the real core gameplay of this game. As more and more players pour in, the price of high-rarity bananas also rises, and the highest selling price even reaches thousands of dollars. The money earned from buying and selling bananas is
The funds will be credited to your account in the form of Steam balance. Although they cannot be withdrawn directly, players can complete the settlement in legal currency on a third-party platform by buying and selling skin accessories from other games such as CS2.

Robots are both an enabler and a hindrance in project development

for
The explosive data released by various projects in the Ton ecosystem when showing their prosperity and development has always been questioned by the outside world. Especially with the Notcoin airdrop and the subsequent rise in token prices, many
Telegram
The number of robots has increased significantly in all games. On the one hand, these robots provide a large number of "users" for the project, creating a phenomenon of project prosperity, thereby attracting more attention and funds, and driving the rapid growth of its various data; on the other hand, the existence of robot accounts dilutes the airdrop share of real users. When conducting airdrops, the project party must deal with the robot problem to protect the rights and interests of real users.

Several of the above mentioned
The Web3 project’s cautiousness and procrastination in issuing coins and airdrops are also largely related to the need to deal with the thorny issue of robots. Sasha, the anonymous founder of Notcoin
Notcoin said one of the biggest challenges it faces when conducting airdrops is dealing with robots using the platform.
Prioritize human behavior in airdrops and provide rewards to people with normal on-chain activity in their wallets.”

The dilemma of simple game mechanics: easy to acquire but difficult to retain

Notcoin
Anonymous founder Sasha once admitted in an interview with The Block: “I don’t think Notcoin
I don’t think it will last forever. From my perspective, only games with sustainable models will survive.” So, regarding Notcoin itself, Sasha
Stating that he wants to move away from the Tap-to-Earn narrative, the plan for the next four years is to make the project independent of the team by building sustainable and efficient subsystems.

Tap-to-Earn

Simple game mechanics are usually easy for new users to understand and accept. Based on the expected benefits, they can quickly attract a large number of users to participate, which is conducive to the promotion and acquisition of customers in the early stages of the project. However, due to the limited content and gameplay, developers need to continuously launch new content and gameplay to maintain user interest, which is a huge challenge for the development team.
Tap-to-Earn games have also shown relative weakness compared to the early stages, and users' attention seems to have begun to shift to new projects such as the TON ecosystem MEME project DOGS.

In addition, this model relies more on continuous user growth and external funding support, but growth cannot be sustained indefinitely. For such small games with almost no gameplay, the only thing that can attract users is making money. Once user growth stagnates or external funding decreases, when players find it unprofitable or even lose money, the death knell of these games will sound.