🔥 The Kraken exchange announced a partnership with the Atlético Madrid football club. 🤝 Kraken will become the official cryptocurrency and Web3 partner, and the exchange logo will appear on the team uniform from the 2024/2025 season. 🏟️

The two companies plan to combine the worlds of sports and web3 to create new experiences for Atlético Madrid fans and Kraken customers.

This isn't Kraken's first collaboration with a sports team. Last year, the exchange collaborated with the Formula 1 team Williams Racing.

On the other hand, Atlético Madrid is active in the world of fan tokens, collaborating with Socios.com to issue the Atlético Madrid Fan Token (ATM). 🚀