According to Foresight News, according to The Block, the Instagram account of football superstar Lionel Messi posted a limited-time story on Monday to promote the Solana chain Meme coin WATER. The Instagram account associated with WATER also shared the story in the post, showing a photo of Messi with the logo of the Meme coin displayed near his shoulder. According to CoinGecko data, WATER rose more than 55% in the short term shortly after Messi's Instagram account posted the post. The post was subsequently deleted, Messi denied involvement, and WATER lost about $15 million in market value. According to the link to the WATER website, it was created in collaboration with the team behind the Solana chain Meme coin BEER.