Leading cryptocurrency exchange BingX has announced a further partnership with Chelsea Football Club: starting from the 2024/25 Premier League season, BingX will move from Chelsea armband partner to official training jersey partner of the men’s team.
To celebrate this milestone, BingX is using a specially designed drone to drop training kits at Stamford Bridge, kicking off further collaboration in this crypto-style way. This is the first time that the BingX brand logo is displayed on a large area on the front of training clothes. The training jerseys will be worn by the men's players and coaching staff during all training sessions.
As BingX becomes the front-facing sponsor of the men's team's training uniforms for the new season, BingX will gain greater exposure, enhance its brand recognition in the global sports community, and closely connect the brand with the spirit of continuous pursuit of excellence. Just like football players who constantly train to reach peak performance, BingX's cryptocurrency traders achieve excellence through rigorous analysis and strategic trading. From the training ground to the trading pitch, BingX works with Chelsea to empower those who continue to push themselves beyond their limits.
BingX will bring a series of exclusive benefits to users and sports fans, including but not limited to Chelsea match day tickets, match day VIP experiences and exquisite co-branded merchandise. In addition, BingX will launch an exciting trading competition that mimics drone airdrop activities to further engage the community through the "airdrop" concept. Users can get surprise airdrop rewards through daily check-in and have more dynamic interactions.
Vivien Lin, Chief Product Officer at BingX, said: "We are very pleased to further cooperate with Chelsea and become the official training wear partner of the men's team. This partnership demonstrates our shared unremitting pursuit of excellence and innovation. We look forward to Provide users and fans with unique experiences and opportunities, and work together to create a better future.”
At the beginning of this year, BingX launched a cross-border cooperation and became the official armband partner of the Chelsea team. Driven by their shared passion and exploration of the infinite, the two parties jointly launched the "Empowering the Future" plan. This strategic cooperation marks the linkage between the two industry giants, and BingX officially enters the sports and entertainment industry.
This article BingX upgrades its cooperation with Chelsea Football Club and becomes the official training wear partner of the men’s team first appeared on Chain News ABMedia.
