This friend asked a very good question, which involves some knowledge of the IP industry. Here is a brief introduction:
1. The IP Pepe is called "Sad Frog" in China. After buying the copyright from the artist in the early years, it has been in the hands of a formal company, following the traditional operation + authorization model of the IP industry. It has nothing to do with the project party that makes tokens.
2. Because the image of Pepe is deeply loved by young people, it often appears in some music festivals, brand joint flash events and a wide variety of consumer products. These are essentially licensing businesses, and the licensee has to pay copyright fees to the IP holder.
3. In the Web2 world, most IPs will not make goods by themselves. Good IPs basically follow the model of "maintaining popularity and collecting rent across borders". Because IP is not a "brand", the concept of IP is greater than that of brand. In the toy consumer product quadrant alone, an IP can be licensed to plush toy manufacturers, plastic toy manufacturers, candy toy manufacturers...
4. The more powerful the IP party, the finer the granularity of the authorization and the wider the scope of authorization. Finally, these authorized "consumer products" will form a super-large cargo tray, appearing in large and small, various channels, thereby further promoting the recognition of IP.
5. Therefore, usually single IP projects will not set up so-called "brand flagship stores" or an official website to use goods to monetize traffic. The reason is simple: the goods are not their own, why bother? Selling goods is a problem that those authorized consumer product companies should solve by themselves. IP parties should remain neutral and not participate in direct commercial competition.
6. However, for those international IP giants, who have a large number of IPs and complex business formats, such as self-owned theme parks, these deep-sea monsters will have their own online and offline product collection stores, because their traffic is large enough and the product demand density is high enough. For quality control and overall brand image, it is more cost-effective to do a complete set of e-commerce business from the input-output ratio.
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