🎉Big news, Bitcoin enthusiasts! Sony, the Japanese multinational conglomerate, is revving up to launch its very own cryptocurrency exchange! 🚀

The tech giant is making this possible by rebooting a crypto trading platform it acquired in August 2023. The parent company of the Japanese crypto exchange WhaleFin, Amber Japan, which Sony bought last year, has been renamed S.BLOX. The company is all set to kickstart its digital asset trading services. 🎯

Sony's wholly-owned subsidiary, Quetta Web, acquired S.BLOX last year. The digital asset trading entity was originally the crypto exchange DeCurret, renamed Amber Japan after the Japanese subsidiary of Singapore’s Amber Group bought it in 2022. Sony is the second buyer of the firm. The details of both acquisitions remain undisclosed. 🕵️‍♂️

Since its acquisition, S.BLOX has functioned as a subsidiary of Sony, and now the conglomerate is looking to renew its crypto trading services. The revamp will come with a new app, a redesigned user interface screen, and plans to support more cryptocurrencies and functions. 📱💻

The reboot of S.BLOX’s crypto trading services marks Sony’s full entry into the crypto space. The multinational giant had previously taken baby steps in the cryptosphere through acquisitions and investments, but this latest development is a major leap. 💼

Sony Network Communications, Sony’s wholly-owned subsidiary, made a $3.5 million investment in Singapore Web3 tech giant Startale Labs last year. Startale Labs’ founder and CEO, Sota Watanabe, disclosed that the company’s external director would lead Sony’s crypto exchange. The plan has been in the works for roughly 18 months and is now in the execution phase. 🚀

Stay tuned for more updates on Sony's exciting venture into the world of cryptocurrency! 🎉🎉