According to TechFlow, OKX CEO Star Xu responded to the negative voices raised by community users, such as "The OK wallet was stolen and the customer service could not give an explanation." He posted on the X platform that looking back at the history of science and technology and commercial civilization over the past century, no company has succeeded by "blacking friendly companies," and no "black public relations" with "black" as its main business has become a mainstream company with long-term development. "Black" may bring short-term benefits, but this short-term profit is like a drug, which will make individuals and companies sink deeper and deeper, and eventually be eliminated by the market. OKX formulated strict internal disciplines a few years ago, explicitly prohibiting anyone from using marketing methods such as "blacking friendly companies" or "adding insult to injury when friendly companies are in crisis."
Star Xu emphasized that OKX always pays attention to every product detail, customer complaints and industry trends, competes with itself and time, and pursues customer satisfaction as its purpose. Customer first is the top priority of OKX's corporate culture.
