作者：Daniel Li，CoinVoice
In recent years, the TON ecosystem has attracted widespread attention with its rapid development. According to the latest data, its number of daily active users has successfully surpassed Ethereum. Behind this achievement, a series of innovative mini-games that have emerged in the TON ecosystem have played a key role, among which Catizen has become a leader in leading this trend.
According to authoritative media BlockBeats, as of June 23, the number of players on the Catizen chain has exceeded 1.25 million, and it has topped the The Open League rankings for three consecutive seasons. This remarkable achievement not only highlights Catizen's outstanding position in the field of blockchain games, but also highlights its strong ability to attract and retain players.
In-depth analysis of the key factors for Catizen's success shows that its unique GameFi experience is indispensable. Catizen cleverly integrates virtual pet interaction with cutting-edge technologies such as blockchain, artificial intelligence, and the metaverse to provide players with an immersive gaming experience. Even more unique is that Catizen's innovative Play-to-Airdrop model allows players to earn future airdrop rewards in the game. This incentive mechanism greatly improves player engagement and loyalty.
However, Catizen's ambitions do not stop there. In a recent interview, the Catizen team clearly expressed their long-term plan. The team plans to further integrate diversified functional modules such as PocketFi, gaming bots, short videos, and e-commerce to build a Web3 modular consumer platform. This strategic concept not only demonstrates the Catizen team's keen insight into the future trends of the industry, but also highlights their innovative thinking and expansion capabilities in the field of blockchain games.
Catizen: Blockchain and AI empowerment, opening up a new experience of "cloud cat petting"
Catizen, a cat-themed development game, has recently set off a new trend of "cloud cat petting" in the TON ecosystem. The game exquisitely combines the metaverse, GameFi and AI technology to bring players an unprecedented immersive gaming experience. At the TON Hong Kong Wanxiang Conference and Token2049 Conference, Catizen was officially promoted by TON, fully demonstrating its outstanding position in the GameFi Bot field.
As a native Telegram mini-app, Catizen provides players with an extremely convenient way to play the game - just start the robot on the Telegram messaging platform to easily start the game. In the cat metaverse carefully created by Catizen, novice players will receive an initial level kitten. As the game progresses, more cats will "airdrop" into your cafe. If you have two cats of the same level, drag them together to upgrade to a higher level cat and increase its ability to earn coins.
In Catizen, community players have adopted more than 4 billion cats in their own cat houses, which is an astonishing number, equivalent to five times the number of real cats in the world. This is not only a paradise for cats, but also a place for players to establish a deep emotional bond with these cute creatures. Players can interact closely with cats, share each other's joy and warmth, and receive $vKitty coins as a thank you, which can help players upgrade their cats' levels faster.
It is worth mentioning that Catizen uses advanced artificial intelligence technology to give each virtual cat realistic behavior and personality. This makes each cat have a unique character and appearance, and can continue to learn and grow through interaction with players. These AI-driven virtual pets are deeply influenced by their owners and the surrounding environment, allowing players to experience a sense of intimacy and fun similar to raising a real cat during the breeding process.
With its unique "Cloud Cat Petting" game mode and high-quality player experience, Catizen has quickly become one of the most popular GameFi mini-programs in the Telegram x TON ecosystem since the Beta version was launched on March 19, 2024. Official data shows that as of now, the total number of Catizen users has exceeded 20 million, with 2.5 million daily active users and more than 1.25 million on-chain users. These data fully demonstrate Catizen's leading position in the gaming industry, as well as its strong market appeal and commercial value.
Catizen: Airdrop + Staking Dual Drive
The reason why Catizen stands out among many TON games is not only due to its unique game mode and superior experience, but more importantly, its airdrop and staking strategies have successfully attracted the continued attention of players. These two elements, like the two pillars of the game, firmly support the world of Catizen and inject it with endless vitality.
In terms of airdrops, Catizen has demonstrated its innovative thinking and launched an unprecedented PLAY-TO-AIRDROP model. According to Catizen's official announcement, in the next year, there will be about 20 new casual mini-games with cats as the theme to meet players. These games will not only bring endless entertainment and exploration experience, but more excitingly, they will be accompanied by a series of exciting airdrop activities. These airdrops include token airdrops based on the ranking of the leaderboard at the time of token release, NFT digital asset airdrops, and the upcoming mini-game internal asset airdrops. Players only need to pay close attention and participate in the game to have a chance to win these generous rewards.
Catizen originally planned to distribute 35% of the tokens to players through airdrops. However, on June 7, when the number of Catizen users exceeded 15 million, the project team decided to increase the airdrop ratio of CATI tokens to 41% in view of the active interaction and enthusiastic participation of users. This move undoubtedly brought greater surprises and expectations to the players. CATI tokens not only represent the value in the game, but also symbolize the four qualities of love, health, wealth and social interaction. By increasing the airdrop ratio, Catizen conveyed its deep affection for cat lovers in the community, hoping that they can feel the love and support from the community while enjoying the game.
For the majority of players, airdrops are not just a reward mechanism within the game, but also represent real benefits that may be obtained in the future. The number of airdrops players receive will directly depend on their vKITTY production and the level of their cats. Therefore, in the world of Catizen, in order to earn more benefits, players need to upgrade their cats as soon as possible. Simply hoarding vKITTY may not be the best strategy to maximize profits. On the contrary, smart investments in top cats in cafes may bring more generous returns.
In terms of staking, Catizen has launched the second phase - LaunchPool. In this plan, players can obtain valuable in-game points wCATI by staking game assets. This point has won the love of countless players with its unique cat paw image design. By participating in mining activities, completing game tasks and other ways, players can easily obtain wCATI points, thereby gaining more advantages in the game and enjoying more fun.
In addition to wCATI points, Catizen has also cleverly introduced another multifunctional currency - Fish. Fish plays multiple roles in the game. It is not only a universal trading currency, but also carries rich functional attributes. Players can use Fish to purchase various acceleration and upgrade props to help their cat characters grow rapidly in the game. At the same time, Fish is also the core currency of fishing activities. Players only need to recharge Fish to enjoy the fun of fishing and earn a lot of vKitty points in the process, providing solid support for the growth of cats.
In order to ensure the fairness and justice of staking, Catizen has set strict participation thresholds. In the fish coin pool, players need to stake at least 1,000 fish coins to participate in mining activities; in the cat pool, players are required to have a cat with a level of at least 110 to participate. These thresholds effectively curb the occurrence of malicious attacks and cheating, and protect the income and gaming experience of loyal players. By completing novice tasks, inviting friends to join the game, etc., players can easily obtain fish coins and high-level cats, and thus smoothly participate in mining activities.
Catizen's airdrop and pledge strategies cleverly integrate financial attributes into the game, greatly improving the playability of the game. Regular airdrop activities not only deliver generous rewards, but also successfully stimulate players' enthusiasm for participation, further deepening their sense of belonging to the game community. The pledge mechanism provides players with a new way to get rewards: just lock up assets and you can easily get more rewards. This not only makes the gameplay more diverse, but also adds strategic depth. Under the incentive of airdrops and pledges, players need to carefully plan resources and strategies in order to obtain higher returns in the future. Because of this, Catizen has become a well-loved and long-term blockchain game masterpiece that is worth participating in.
Catizen: Building an Innovative Web3 Modular Consumption Platform
Driven by the strong wave of digitalization, Web3 technology is gradually penetrating into every corner of our lives, redefining the boundaries of consumption and entertainment. At the forefront of this transformation, the Catizen project, with its unique perspective and positioning, is committed to building an innovative Web3 consumption platform that integrates gaming entertainment, social interaction and consumption experience.
Catizen, an innovative Web3 project, not only cleverly integrates the unique advantages of the TON ecosystem, but also draws on the innovative consumption model of successful market cases such as Pinduoduo, thereby pioneering the close integration of games and consumption, and is committed to bringing users a new immersive experience.
As a shining star in the TON ecosystem, Catizen benefits from the solid support of Telegram, a huge global community. Telegram, which has more than one billion users, has paved a broad market path for Catizen. With this huge advantage, Catizen has successfully built a versatile and user-friendly gaming platform, attracting the enthusiastic attention and active participation of many players.
In terms of payment and transaction, Catizen has fully utilized the convenience and security of the TON ecosystem. Thanks to Telegram's native payment system and the wide acceptance of USDT, it provides players with a fast and secure way to trade. This robust payment environment not only lays a solid foundation for Catizen's monetization strategy, but also makes "Fish" a precious asset that players are chasing in the game world. "Fish" is not only the key to promoting the growth of game characters, but also a bridge connecting players and the game economy. Through Telegram's native payment, players can easily obtain "Fish". This monetization model is both friendly and easy to use for players familiar with Web2 games.
In terms of marketing strategy, the Catizen team has demonstrated excellent insight and implementation capabilities. They made clever use of Telegram's social features and successfully aroused the interest and enthusiastic participation of a large number of users through carefully planned community activities and interactions. At the same time, Catizen attaches great importance to community governance and gives loyal players the right to manage tokens, allowing them to directly participate in the decision-making process of the game. This decentralized governance model significantly improves players' sense of belonging, allowing them to maintain higher attention and investment in the development of the project.
In terms of social media marketing, the Catizen team abandoned the traditional blockchain game’s reliance on high-quality graphic NFTs or “guilds” for exposure, and instead flexibly adopted the marketing strategy of Web2. They successfully made Twitter a platform that cat lovers love. By posting interesting videos, using a variety of cat emoticons, and actively interacting with hot topics, a pleasant and relaxed atmosphere was created. This not only attracted the attention of a large number of fans, but also expanded its brand influence and stimulated more people’s interest in the Catizen project.
It is worth mentioning that while pursuing commercial success, Catizen is also committed to shaping a positive public welfare image. They are well aware of the importance of public welfare activities in brand building and enhancing user stickiness, so they launched the "CatizenVibe - Heal the World" Crypto social welfare program. According to the plan, Catizen will donate 1% of its total revenue to charities dedicated to stray cat rescue to express its deep love for cats. This kind act not only established a positive social image for Catizen, but also enhanced the social value of the entire project.
Looking ahead, Catizen's vision goes far beyond gaming and social networking. They are actively expanding their diversified businesses and plan to launch new products and services such as short videos and e-commerce in the future. These new products and services will be integrated with gaming and social networking businesses to provide users with a more colorful and layered experience. Compared with traditional gaming platforms or e-commerce platforms with single functions, Catizen's diversified business strategy is undoubtedly more competitive and innovative in the market. They are expected to lead the innovation trend of Web3 technology, while creating more value and high-quality experience for users, and also promote the progress and development of the entire industry.
