Key points

  • Binance partners play a key role in our user-centric mission by providing support from their regional communities. So it's imperative that they have the right tools to help shape the future of Web3.

  • To celebrate and empower our partners, we launched the Binance Partner Campus initiative. Each campus offers a space where thought leaders can advance their knowledge, clustering around a shared passion for blockchain, cryptocurrency and Web3 innovation, thus starting a cycle where cutting-edge Web3 knowledge is shared with the wider community.

  • Through these campuses, our partners not only gain a deeper understanding of the Binance ecosystem, but also have the opportunity to interact with our leadership, providing constructive feedback and shaping the future of the organization.

For Binance, as a global Web3 leader, community engagement is critical to the company's mission. A key part of our customer focus is strengthening our connection to the community, facilitated by relationships with key thought leaders. To support these connections, we created the Binance Affiliate Program, which rewards members for increasing our influence. With thousands of partners around the world, the program has played an important role in our growth and spreading knowledge of Web3 for the benefit of the community.

Binance partners play a key role in the future development of our ecosystem and the entire Web3 space. As thought leaders in the crypto community, they use their expertise to share ideas, lead discussions, and guide their audiences. Given this popularity, it is imperative that they have the right knowledge to promote our shared values. We want our partners to really understand and believe in us. To achieve this goal, we launched the Binance Partner Campus initiative to celebrate community connection and empower crypto education.

Binance Partner Campus

The Binance Partner Campus event series celebrates our thought leaders and enhances their experience. Offering comprehensive training courses in renowned locations around the world, the program combines work with fun for an unforgettable learning experience. At each location, top partners gather for a few days of learning, networking, and fun, delving deeper into the latest innovations of Binance and the crypto industry in general. Binance Campuses are flagship partnership events that embody our commitment to strengthening community connections. We hope that through these initiatives, our partners feel valued and heard, as do their audiences.

The campus experience

Every Binance campus opens with a welcome dinner, during which we welcome our guests in a relaxed atmosphere of communication. As influencers in the Web3 community, Binance partners share our deep passion for increasing financial freedom and advancing blockchain-based technologies. Meeting others who share this enthusiasm can be inspiring, as we see in the new friendships that spring up on every campus.

After breakfast the next morning, our partners dive into their first master class on the Binance ecosystem of products and services. By learning how to fully utilize our products, they will be able to better understand their value and share it with their communities. The workshop is also an opportunity for us to learn something new, as we receive detailed feedback from some of our most engaged users. After lunch, participants spend the rest of the day outdoors and exploring the area before dinner.

In the final workshop the following morning, we discuss best practices for success as thought leaders, equipping our partners with new tools to improve their communications and outreach. With a broader arsenal, we aim to enrich their careers in Web3 and beyond. The workshop also allows us to hear the experiences of leaders in the space firsthand, providing insight into important narratives within the community.

After lunch and another day of activities, the campus closes with a farewell dinner and awards ceremony, celebrating the growth our partners have achieved during their tenure. With a deeper understanding of Web3 and an improved communication strategy, they are poised to take even greater strides in their journey as thought leaders. We also receive valuable feedback and ideas, which helps in our mission to support users. As such, each Binance campus is designed to share knowledge, skills and connections, highlighting the power of collaborative learning.

So far, we have conducted five Binance Partner Campuses. Let's see what happened during each of them.

Campus 1: Vietnam

When the sun rose on that calm day at the end of March 2023, we began a new chapter by opening the first Binance campus in Fukuoka, Vietnam. 75 partners gathered in the quiet atmosphere of the Premier Village resort from different parts of the Asia-Pacific region. The next few days of learning and adventure on the island became a new experience for the community. As one partner shared: "I looked at some products in a completely different way. I also learned how strong the company and its followers are, and why Binance is the most successful company in the industry."

On the last day of the campus, a challenge was held: a treasure hunt that combines discovery with learning. The partners used their lessons from the workshops and the connections they formed to compete for the top prize.

By giving our partners the opportunity to see the faces behind Binance and get to know each other, the first Binance Campus helped strengthen ties with our regional communities.

Watch our video report of the event!

Campus 2: Dominican Republic

In August 2023, the second Binance Partner Campus took place in the Caribbean oasis of Sosua, Dominican Republic. Against the stunning backdrop of The Ocean Club, Costa Norte, we hosted over 50 partners from across Latin America. Every day was a mix of work and fun, with our daily workshops followed by pool parties where you could relax and have fun in the sun. Over dinner, partners had the opportunity to talk with key representatives of Binance management.

The campus became a space for new meetings and joint learning, where new connections were formed every day. As one partner noted, they appreciated the opportunity to "learn more about Binance, see the friendliness of the team, and above all, meet other great content creators in the same niche."

Watch our video report of the event!

Campus 3: Spain

In October 2023, our third Binance Partner Campus launched in picturesque Ibiza, Spain. As the sun set over the horizon of the island, just under 60 partners from all over Europe checked into the quiet resort hotel 7Pines. Over the next few days, we combined study with relaxation, basking in the sun, enjoying pool parties, barbeques, and exploring the island after class. With lessons learned and memories made, we looked forward to continuing our journey of building powerful experiences for the community.

Watch our video report of the event!

Campus 4: Maldives

As 2023 drew to a close, our fourth Binance Partner Campus lit up the stunning city of Male, Maldives. In mid-December, a group of almost 80 partners from all over Asia joined us at the idyllic SAii Lagoon Resort Maldives. In addition to the usual routine of crypto-ecosystem masterclasses, pool parties against the backdrop of the Maldives sunset, and lively barbecue dinners, the highlight of this campus was a virtual visit from Binance co-founder Yi He, who spoke with our partners and held an exclusive AMA session.

The opportunity to speak with Yee provided an opportunity to look at Binance's leadership and ethics in a new way, and this discovery was appreciated by many partners. Partners noted the patient and attentive approach of the team, and one of them shared that the staff was "very responsive, treated customers with care, like family members!". Inspired by the successful year of the Binance Partner Campus initiative, we are excited to start making plans for our next event in 2024.

Watch our video report of the event!

Campus 5: Seychelles

As the new year approaches, our fifth Binance Partner Campus came to life in Mahe, Seychelles. In January, almost 60 partners from the Middle East, North Africa and South Asia gathered at the prestigious Kempinski Resort hotel. A familiar routine began: workshops, pool parties, delicious food and discussions with Binance management. A particularly important moment was the presence of Binance Marketing Director Rachel Conlan throughout the campus. Her kindness and insights gave our partners a comprehensive view of the forces driving Binance's development process.

One partner aptly summed it up: "Although this was my first Binance campus, it felt like my third or fourth because of the friendly atmosphere and team." At the end of the event, many partners commented that it was the "best event" they had ever attended, appreciating the in-depth knowledge and engagement of the community.

Watch our video report of the event!

Building synergy

The "Binance Partner Campus" initiative has proven itself as a powerful platform for community development. Leveraging Web3's shared passion for innovation, these events create an environment where partners can hone their skills and build meaningful relationships with other influencers. This combination of learning and building relationships helps Binance grow with constructive feedback from thought leaders and the community.

Become our partner

At Binance, we value shared growth, a concept that our affiliate program embodies. We invite everyone who is interested in such cooperation to participate in the Binance Partner Program. You can join one of our upcoming Binance Campuses or other exciting opportunities. As we continue this journey side by side with our partners, we look forward to many more successful events full of knowledge sharing and potential. For a joint journey into the future of blockchain, cryptocurrencies and Web3!

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