Justin Sun, this name is often wrapped in marketing news, immersed in traffic, and the halo of wealth is so dazzling that his face is blurred and he has become the "Brother Sun" teased by netizens in group chats. However, behind the halo, Justin Sun's story is much more than that.

1. Support El Salvador’s inclusion of Bitcoin as legal tender

In March this year, 5,689 bitcoins were deposited into the El Salvador national treasury, becoming the first "bitcoin piggy bank" in the president's words. Three years ago, this small Central American country became the first country in the world to recognize Bitcoin as legal tender. At that time, Justin Sun was one of the few people who tweeted in support of El Salvador, and was liked and retweeted by the president.

Compared to those gossips, Sun Yuchen's tweet was rarely mentioned. It was not until three years later when the bull market came again that people realized that El Salvador had won and Sun Yuchen was still on the field.

2. The two sides of Justin Sun: Halo and reality

Stories about Justin Sun are always full of misleading and neglectful stories. In the eyes of the public, there are two Justin Suns. One is "Brother Sun" who is wrapped in marketing news, and the other is a serial entrepreneur, professional trader, and calm hunter in financial games. The story of the cryptocurrency circle is less than ten years old, but it is already full of twists and turns. Justin Sun has become one of the few survivors left on the field.

3. Surviving three bull-bear cycles

In March 2024, as the Bitcoin market rebounded, the virtual asset market entered a new cycle. TRON, founded by Justin Sun in 2017, achieved a record high of $2.31 million in network revenue on March 5. As of June this year, the number of TRON accounts exceeded 238 million, the number of transactions exceeded 7.87 billion, and the market value of the on-chain USDT stablecoin exceeded $59.8 billion, all breaking historical records.

The head of Goldman Sachs Digital Assets in Asia Pacific said that clients have rekindled their interest in the crypto market, with indicators such as the number of new customers, trading activity, and overall trading volume showing an upward trend.

Justin Sun's judgment on the market is correct. However, the arrival of this bull market is not easy. The reward of Bitcoin will be halved every 210,000 blocks, and this cycle occurs approximately every four years. In mid-April 2024, this node will come again. In the past, after three key market nodes in 2012, 2016, and 2020, Bitcoin experienced a round of rising prices and then fluctuated downward. In April 2024, people predicted that the starting point of a new bull market would come, and the price of Bitcoin hit new highs.

4. What did Justin Sun do right?

For those who stay away from cryptocurrency investment, they know more about Sun Yuchen's luxurious life and controversy in recent years. However, what is more worthy of attention is his means of layout in the bull-bear market.

During the bear market, Justin Sun turned his main focus to compliance. In 2021, TRON and asset management company VanEck successfully launched TRX ETN on the German Stock Exchange and landed in the mainstream financial markets of 16 European countries. In 2022, TRON became the national public chain of Dominica, and TRON tokens have legal tender status in the country.

In addition, both TRON and Huobi HTX are promoting decentralized governance, and TRON is already the largest decentralized organization (DAO). In terms of global layout, Sun Yuchen focuses on emerging economies such as Southeast Asia, South America and Africa.

The transaction data of the TRON network is particularly impressive. Since May, the average number of transactions per day on TRON has exceeded 6.32 million, an increase of 11.5% from the previous month. TRON has become the most important transfer protocol because its transfer speed and cost are much lower than those of BTC and ETH networks.

Justin Sun believes that inclusive value rather than investment value is the core of TRON. In recent years, he has optimized the structure of the platform to save resources, reduce costs and increase efficiency. Data shows that the income level of TRON network has been in a state of steady growth for a long time, and the total profit has been rising.

5. Justin Sun’s long-termism

Justin Sun's persistence in long-termism has enabled him to survive several cycles in the crypto market and stand at the starting point of a new round of bull market. In a recent interview, he expressed confidence in the new cycle and believed that cryptocurrency will become part of the global financial infrastructure.

Although the cryptocurrency world is always changing at a lightning speed, Sun Yuchen's long-termism makes him one of the few survivors who can survive the cycle. His TRON was born in 2017. Seven years later, he still insists on doing what he did seven years ago, and thus survives the cycle. His long-term persistence has enabled him to go further in the journey of blockchain finance, and he will continue to explore a longer and unknown future.