According to TechFlow, the head of Franklin Templeton Digital Assets said that "diversification" will become the keyword for crypto investment in 2025. The company will launch Bitcoin and Ethereum ETFs in 2024.
The SEC has approved the company's application for a crypto index fund with Hashdex, which allows holding both Bitcoin and Ethereum, and may include more tokens in the future. The company is evaluating other potential crypto assets.
As of the end of November 2024, the on-chain US government money fund FOBXX has a management scale of US$430 million. Bayston said FOBXX can be used as an alternative for stablecoin users.
Looking ahead to 2025, the company plans to expand the tokenized fund BENJI to the global market. The market is optimistic about Solana and XRP spot ETF applications, and it is expected that the new SEC leadership may be more open.