Binance Listing Tips from CZ

At Binance, we aim to provide more access to crypto and always make best efforts to list high quality tokens. Token listing on Binance goes through rigorous due diligence. Here are some tips for listing your coin on Binance.com, from me (CZ) personally.

The Form

Tip 1: The online application forms (direct listing application link and Launchpad/Launchpool application) are the ONLY ways to apply for listing on Binance. Direct listing and Launchpool are open to projects that either have tokens circulating on the market or don’t have a token issued yet, whereas Launchpad is limited to projects that are relatively earlier stage and have not yet held a token generation event. 

Tip 2: Make sure you include all the info you wish to communicate with us in the form. 

Tip 3: We require the project founder or CEO to fill out the form. Why? If there ever is a bug with your wallet, a fork or double-spend in your blockchain, we need to talk to a key person.

There is a 98% chance you won’t hear from us after you submit your application. This is the norm.

Things that Help:

Tip 4: Update your project progress to us and the community on a regular basis (ie. weekly or monthly). Constant and steady progress is highly valued. This is required even after listing on Binance.

Tip 5: If you issued your token on Binance Smart Chain (BSC) and your token ranks high among all BSC projects in terms of number of active addresses and trading volume, this generally shows a good understanding of growing an active user base.

Tip 6: Incorporating BNB into your ecosystem and/or raising BNB during your fundraising phase. 

Tip 7: Supporting Binance in your community.

Tip 8: If you are responsive and professional during the due diligence, it will help expedite the process.

Please Don’t:

Tip 9: Don’t ask me for a status update on your application.

Tip 10: Don’t ask for a contact person. We don’t allow contact with our review team. We want to avoid biased influence as well as potential bribery attempts.

Tip 11: Don't shill coins to me on Twitter/social media/chat, it doesn't help. Instead, you should shill to the project teams to provide regular status updates through the Binance listing application form. A steady stream of updates (say weekly) will help with the evaluation process.

Tip 12: Don’t send your white paper to me.

We don’t reject applications outright (unless you get on our blacklist). Your project may improve over time. Even if we don’t list it now, we may list it later. So, continue working on your project, not on persuading us.

Contact with Binance

If your project passes our initial review, someone from Binance will be in touch.

Tip 13: If we contact you via email, it will be from listing@binance.com, signed with the following PGP signature:

https://pgp.key-server.io/pks/lookup?op=get&search=0x5BB3501A48484684

Fingerprint=1371 C295 AF29 AD48 7337  2686 5BB3 501A 4848 4684

If the email you receive is not signed with the above signature, you are likely talking with a scammer. If you don't know what an email signature is, then you should not be issuing a crypto token.

We will send you your anti-phishing code you entered on the form in the email. If they don't match, you are receiving a phishing email. Please be sure to only submit the form following the Listing Application link in the footer of binance.com, and make sure you are not on a phishing site. Double check the domain name.

Tip 14: If we contact you via Telegram regarding listing, make sure to verify whether the contact you are speaking with is an official member of Binance via https://www.binance.com/en/official-verification. 

Tip 15: Additional questions will be asked by our review team. Contact does not mean listing.

Tip 16: We mandate a strict, one-way NDA at the first point of contact.

Tip 17: We especially forbid project teams disclosing listing information until we issue our listing announcement. 

Tip 18: You can be pretty certain anyone claiming to have “partnerships” or “listing agreements” with Binance is lying or violating their agreement with us, which renders them void, if any.

Tip 19: If you are eager to tell your community that you applied to Binance, you can use the image at the bottom of this article. It just says you applied to Binance, nothing more.

Evaluation

We want good coins listed on Binance. It’s simple, and every coin is different. In general, we like coins with a proven team, useful product, and large user base. We don’t have any hard requirements, as any requirement we publish will likely be reverse engineered.

Tip 20: If you don’t have at least a minimum viable product, please do not apply for listing. Your application will not pass our initial screening. 

Tip 21: Focus on user adoption. If you have a large number of users, your product has value. That’s the easiest to measure. Do include the user statistics in the application form. It will help significantly.  

Tip 22: The communication process is part of the evaluation and if a project team has poor or outright unprofessional communication, it affects the listing application very negatively. We evaluate how the team handles difficult situations, even if it is just within their own community.

Tip 23: It is a bad idea to “try-to-pressure” Binance into listing your coin by spreading FUD or negative comments about Binance. Doing so will quickly get you blacklisted. Further, while we try to never proactively say anything negative about any coin or anyone, we do aggressively defend our brand from anyone who attacks us, including attacking back. We are obligated to do so to protect the interests of our users and community.

Tip 24: Refrain from asking your community to over-aggressively shill your coin, it can backfire. There is a fine line between rallying support for your coin, and rallying your community to blame/attack someone else. The latter is frowned upon by us, and may hurt you in our evaluation. 

Fees

We donate all listing fees to Binance Charity Foundation, a 100% transparent charity tracked on the blockchain.

Tip 25: There is no fixed number. Just propose a number you are comfortable with. Show your willingness to contribute to social impact.

The Coins You Hold

In conclusion, there are many great coins out there we have not yet listed on Binance, including ones that you may have invested in and currently hold. You want to trade your favorite coins on Binance! We appreciate that. However, in order to protect our users, we do have a robust assessment process which usually takes some time. We are constantly working hard to improve our processes, reviewing and listing high quality coins as fast as we can. We thank you for your patience, understanding and support for Binance, and we hope to see your listing application soon.

This article was originally published as “Binance Listing Tips” on LinkedIn. Updated on: 2017-12-1, 2018-02-06, 2018-07-04, 2018-11-27, 2019-01-29, 2019-04-25, 2021-06-15, 2024-01-02