The price of bitcoin has gone up by over $200 since the leak of the highly anticipated Grand Theft Auto VI (GTA VI) trailer unexpectedly served as an advertisement for the cryptocurrency, by featuring a prominent watermark that read “Buy $BTC.”
A low-quality version of the video was published on Monday afternoon. In response to the leak, GTA VI creators Rockstar Games decided to quickly publish the high-quality version of the trailer — a week ahead of schedule. “Our trailer has leaked so please watch the real thing on YouTube,” Rockstar shared on X.
Some crypto enthusiasts called the leaker “an absolute king” because he “shilled our bags.” Right after the leak, bitcoin’s price spiked by $700 (1.2%), from $41,700 to $42,400 before cooling back down to $41,940 at press time.
The leaked version of the GTA VI trailer has since been deleted.
Bitcoin’s free advertising didn’t last long, however. The account, @gta6trailerleak, was soon taken down. Some users have been keen to keep the video circulating on the leaker’s behalf.
Bitcoin has been on a steady pump this past week, up 12.7% from $37,400 to $41,900 at press time. It marks a 150-day all-time-high.
Bitcoin notably pumped on Monday evening (EU time) but has only stayed up $200.
Bitcoin has surged this week.
The GTA VI trailer notably didn’t include a release date, nor did it mention which consoles it would be released on. The video game, which has reportedly cost over $1 billion to make so far, will be released in 2025 on Xbox Series S/X and Playstation 5. Plans for a PC version have not been announced.
