Solana Labs has launched Bond, a blockchain-based customer engagement platform that aims to help brands foster long-term loyalty. The platform, which leverages the Solana (SOL) blockchain, will provide collectible "digital twins" and limited-edition digital products to accompany real-world items, promoting repeat engagement and boosting customer value. Bond also enables product authenticity verification and tracking, even if items are resold or gifted. Solana Labs believes the platform will attract a new generation of customers, including the Solana blockchain community.