📣News Flash! The European Securities and Markets Authority (ESMA) is calling for an "unwavering commitment" to clients' best interests from banks and investment firms using AI. 🤖💼 ESMA believes AI could revolutionize retail investment services, but warns its impact on financial institutions and retail investor protection will be "significant". So, whether it's home-grown AI or third-party services like OpenAI’s ChatGPT, firms must ensure they're acting in their clients' best interests. Thoughts? 🤔 Let's chat below! #AI #Finance #Blockchain