Slim Shady Goes Crypto: Eminem Stars in Surprise Crypto.com Ad

Cryptocurrency endorsements were scarce after FTX's fall, but get ready for a rap battle! Eminem has sparked a revival by lending his voice to a new #Crypto.com commercial.

The ad, featuring Eminem narrating a boxer's training montage, was uploaded by the rapper on X. It'll air during big events like the Formula 1 Miami Grand Prix and a #UFC fight. Its debut? The Lakers-Nuggets playoff game at Crypto.com Arena (formerly Staples Center).

Eminem's post uses "#FFTB ," Crypto.com's motto ("fortune favors the brave"). This slogan appeared in a previous Crypto.com ad featuring actor Matt Damon, who later became meme material after FTX's collapse (remember the South Park episode?).

Crypto.com is no stranger to big names. They have partnerships with Paris Saint-Germain and a massive naming rights deal for the former Staples Center.

"Partnering with iconic figures like Eminem reinforces Crypto.com's global recognition," said Steven Kalifowitz, Crypto.com's CMO. He added the ad "reiterates our commitment to the industry and responsible community building."

While the #Eminem collab is generating buzz, some X users aren't fans. Tweets like "L for promoting crypto again" and "Not selling out for crypto" show the mixed reactions.