Called Bazaar, the online store features affordable fashion and lifestyle products, and serves to ramp up efforts against Walmart-owned Flipkart.

Bazaar’s offerings include “trendy” t-shirts starting at 129 Indian rupees ($1.55) and sneakers priced under $3.

The growing popularity of affordable fast-fashion is increasingly driving purchases on many Indian shopping apps, making it crucial for Amazon to have a strong play in a category where it has traditionally struggled in the country.