According to Foresight News, TikTok's artificial intelligence advertising solution, Symphony, has launched a digital avatar creation scheme. This new feature allows businesses to interact with their followers using digital avatars. Businesses have the option to choose between two types of digital avatars: stock or custom.
The stock avatars are pre-built avatars created by paid actors who have obtained commercial use licenses. On the other hand, the custom option allows businesses to create their own avatars to represent creators or brand spokespersons with multilingual capabilities in 30 different languages.
These avatars will be tagged with AI-generated content labels, informing users that they are viewing synthetic media. This initiative is part of TikTok's efforts to enhance user engagement and provide a more personalized experience for its users.