The Lotte Group, a South Korean giant with a portfolio ranging from retail to technology, is expanding its presence in the blockchain sector by collaborating with Arbitrum, Ethereum’s layer 2 network.
This partnership marks a crucial step for the implementation of the metaverse platform Lotte Caliverse, a virtual reality driven by artificial intelligence that promises to redefine the future of digital interactivity.
Lotte Caliverse and the power of Arbitrum
Lotte Caliverse, launched in August 2024, integrates innovative experiences such as virtual shopping with real-world deliveries, next-generation gaming, and showcases of global brands, including Givenchy, MCM, 7-Eleven, and the famous music festival Tomorrowland.
Thanks to Arbitrum technology, the platform will be able to implement cryptocurrency payments, enhancing user interaction with the metaverse.
During the CES 2025, Steven Goldfeder, CEO of the developer of Arbitrum, emphasized that the Arbitrum blockchain offers block times of only 250 milliseconds, ensuring high-quality performance in digital worlds. The platform promises to set a new standard for interactivity in blockchain-based metaverses, with a smooth and intuitive user experience.
One of the most interesting aspects of this collaboration is the prospect for the Lotte Group to receive a record grant in token ARB from the Arbitrum Foundation. Although the agreement is still under discussion, if approved, it could represent the largest grant ever awarded in blockchain history, further strengthening Arbitrum’s role as the reference infrastructure for the Caliverse project.
Innovation and Web3 gaming: the contribution of Arbitrum
Arbitrum has established itself as a leader in the Web3 space, particularly in the gaming sector.
In December 2024, the network launched the game Captain Laserhawk: The G.A.M.E., a multiplayer experience that leverages blockchain to offer advanced features and innovative game mechanics. Additionally, the $215 million funding program announced in 2023 to support game developers has attracted numerous quality projects to the platform.
According to DappRadar, Arbitrum currently hosts over 100 games, including successful titles like CryptantCrab Prime and Zeeverse. Its scalable and high-performance blockchain infrastructure was a natural choice for the Lotte Group, which seeks to integrate elements of intelligenza artificiale, gaming, and commerce digitale into its metaverse ecosystem.
The interest of the Lotte Group in blockchain is not new. Already at CES 2023, the company had announced ambitious plans for the metaverse, initially collaborating with the Ethereum sidechain Polygon for its NFT initiatives.
However, the alliance with Arbitrum represents a strategic shift, allowing the group to fully leverage the potential of blockchain technology for complex and large-scale projects.
Conclusions: a promising future for the metaverso and gaming
The partnership between Lotte Group and Arbitrum is not just a technological evolution, but also a demonstration of the potential of new-generation blockchains in transforming key sectors like the metaverse and gaming.
With Lotte Caliverse, the South Korean group aims to combine digital innovation and audience engagement, opening new opportunities for users and for the brands involved.
The planned sovvenzione ARB and the cutting-edge technologies of Arbitrum are just the beginning of a collaboration destined to make an impact on the global technological landscape.
