KULR Technology Group, listed on the NYSE, has jumped into the Bitcoin game, buying 217.18 BTC for around $21 million. This marks the start of their Bitcoin treasury strategy, inspired by MicroStrategy's approach. KULR aims to allocate up to 90% of its surplus cash into Bitcoin, using Coinbase Prime for custody services. CEO Michael Mo sees Bitcoin as the future of money, aligning with their energy management mission. This move follows a trend, with companies like Matador Technologies and Quantum BioPharma also adding Bitcoin to their balance sheets recently.