There could be several reasons why Bitcoin's price is not increasing or "pumping" at a given time. Here are some possible factors:

1. Market cycles: Bitcoin's price follows market cycles, and it may be in a consolidation or bearish phase.

2. Global economic conditions: Economic uncertainty, inflation, or interest rate changes can impact Bitcoin's price.

3. Regulatory news: Negative regulatory developments or uncertainty can affect investor sentiment.

4. Adoption and demand: If demand for Bitcoin is low, the price may not increase.

5. Technical analysis: Chart patterns, resistance levels, and other technical indicators may suggest a sideways or downward trend.

6. Investor sentiment: Market sentiment, fear, and greed can influence Bitcoin's price.

7. Competition from other cryptocurrencies: Attention and investment may be focused on alternative cryptocurrencies (altcoins).

8. Global events: Major global events, like geopolitical tensions or natural disasters, can impact the cryptocurrency market.

Keep in mind that the cryptocurrency market is highly volatile and unpredictable. These factors can interact with each other in complex ways, making it challenging to pinpoint a single reason for Bitcoin's price movements.