Gate.io just made a deal with Inter Milan, the reigning Serie A champions. Starting from the 2024/25 season, Gate.io’s logo will be slapped onto the sleeves of Inter Milan’s jerseys. 

And not just for the men’s team—this goes for the women’s team and the U20s as well. Basically, if there’s an Inter Milan jersey, Gate.io wants its name on it. 

Gate.io and Inter are teaming up to boost the fan experience, throwing in a bunch of fancy words like “innovative services” and “community engagement.” 

What does that even mean? It sounds like they’re planning to roll out some exclusive content, maybe some co-branded merch, and a few fan-focused events. 

Inter’s CEO, Alessandro Antonello, chimed in on the partnership, throwing in the usual corporate enthusiasm: “We are delighted to welcome Gate.io as our new Sleeve Partner,” he said. “This deal gives Gate.io a lot of visibility in all our competitions.”